Filmmaker R Balki has opened up about how the famous Everest ad featuring superstars Amitabh Bachchan and Shah Rukh Khan came about. The director also revealed how SRK reached the sets before Big B and added that the stars acted like they were having a reunion. The director said that Everest was considering signing Shah Rukh for another one of their brands, and Balki suggested the idea of having both Shah Rukh and Amitabh in the same ad, despite them never having appeared together before. He asked, “Why not get both of them together in one ad when you’re already paying them?”
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